Policy

A door held open

A proper cat door doesn't check who's coming through — it just opens. We hold these pages to the same standard for humans, with WCAG 2.1 AA as the working benchmark.

Built into every page

• Real text everywhere — nothing important is trapped inside an image
• Alt descriptions on product photography and brand art
• Headings in an order a screen reader can walk without tripping
• Visible focus states and a layout the keyboard can cross alone
• Brand magenta checked for contrast, and never the only carrier of meaning

Deliberately absent

No pop-ups, no autoplaying video, no motion that can't be ignored, no timer rushing anyone anywhere. Static pages, light and patient.

Where it sticks, say so

If any page argues with your screen reader, your keyboard or your eyes, write to [email protected] with the page address. Accessibility notes jump the queue, ahead of everything cosmetic.